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CPointe provides you expertise in the disciplines of managing your business.
- Development of Competitive Strategies
- Defining the Value Chain and Cost Advantage
- Defining the Differentiation Strategy
- Development of Cost Effective Operations
- Relationship Marketing
- Sales management direction and training
- Product management and vendor relationships
- Distribution choices and practices
Competitive Strategy
Competition is at the core of success or failure of firms. Competition determines the appropriateness of a firm's activities that contribute to its marketplace performance. Competitive strategy is the search for a favorable competitive position in an industry or channel. A successful competitive strategy establishes a sustainable position against the competition. Our firms combined experience can successfully position your firm in a favorable competitive position.
Value Chain and Cost Advantage
We employ a systematic approach, examining all the activities a firm performs and how they interact to determine their competitive advantage. The Value Chain dissects a firm into strategically relevant parts allowing us to understand the existing, and potential sources of, differentiation.
Defining the Differentiation Strategy
We will assist your firm in defining the manner in which it will differentiate itself from the competition. How it can be unique at something that is valued by customers.
Development of Cost Effective Operations
Finding ways to deliver products at lower costs or offer superior services to your customers is at the heart of your company's success or failure. We systematically analyze your firm's operations and compare them to the industry leader's best practices, identifying areas of improvement where your company can concentrate your skills and resources.
Relationship Marketing
Successful firms develop products and services that their customers value. Our relationship marketing efforts assist firms build an effective marketing and sales relationship with their customers and from an integrated approach to product improvement and market domination
Sales Management
What should the organization of your sales team look like? How many salespeople do you need? How do you structure their compensation? What about incentives? What expenses should you cover? Our practical experience includes technology products, consumer products, service organizations, web-based companies, retail chains and commodity companies.
Product Management
How do you position your product for success? How much is enough stock on hand? When should more be produced? How much raw materials in enough? That's where we can point you to the right decisions for your product and your company. You see, we've done it before and for hundreds of products and manufacturers.
Distribution Practices
So now - how do you get your product to the next point in the channel? Use your equipment or contracted out? Your facility or someone else's? Direct or through distribution? Which one - or is it ones? Your transportation and distribution decisions are critical to your success.
Contact us today
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Denise Chisholm
Asset Services Manager
"Stan and Dave have tremendous experience in helping companies focus more clearly on moving forward. Their expertise helped us correctly profile a key target market segment. Their energy helped launch us toward success within the sector"
John Squires
Director of Strategic Products
Naviant Inc.